Watches and Wonders 2026

Held annually in Geneva, Watches and Wonders Geneva is the world’s leading horological showcase. Established in 2020 as the evolution of the historic SIHH salon, it has rapidly become the definitive stage for fine watchmaking innovation and craftsmanship.



The 2026 edition, running from 14–20 April, will be the largest to date, bringing together over 60 of the industry’s most prestigious maisons. Key exhibiting brands available at Keanes Jewellers include Rolex, TUDOR, TAG Heuer, Grand Seiko, Raymond Weil and Patek Philippe. 
This global gathering offers a first look at the year’s most important novelties, setting the tone for the watch industry worldwide.

Watches and Wonders 2026

The event will welcome more than 6,000 retailers, 1,600 journalists and around 15,000 guests from across the world. The Keanes Jewellers team looks forward to discovering the latest innovations at this year’s Watches & Wonders.

LAB

The W&W26 LAB has been a brand new redesigned space, with around fifteen new start-up projects selected from 60 applications. A unique opportunity to showcase emerging talent.

Montreux Jazz Festival Partnership

A dynamic program transforms Geneva with live music, immersive experiences, watchmaking workshops, and city-wide activation's. Highlighted by lakeside performances and the iconic Flower Clock in Watches & Wonders colours.

The location

Each year, Geneva becomes the global focal point for horology, setting the tone for trends and collector demand worldwide.

Keanes Jewellers

We at Keanes Jewellers are honored to bring you first access to the world's most anticipated watch launches. Direct from Geneva to Cork.

Watches and Wonders FAQ's

Which Keanes Jewellers partners will present new watches at Watches & Wonders 2026?

Our partnered maisons expected to unveil novelties include Patek Philippe, TAG Heuer, TUDOR, Grand Seiko, and Raymond Weil. Availability will be confirmed following official releases.

When is Watches & Wonders 2026 taking place?

Watches & Wonders 2026 runs from Tuesday 14th April through to Monday 20th April.

Where does Watches & Wonders take place?

The event is held annually in Geneva, the global centre of Swiss watchmaking, bringing together leading maisons, press, and industry professionals.

How do I stay up to date with Watches and Wonders 2026 news from Keanes Jewellers?

Please sign up to our newsletter using the link above.

Will there be new watch launches during the event?

We will have to wait and see...