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In 1946, Hans Wilsdorf, the visionary founder of the Rolex Watch Company, decided to produce a new watch brand offering the durability, reliability and precision of Rolex but at a more accessible price. This ground-breaking decision marked the birth of the Tudor brand, a distinct watch collection based on an adventurous heritage, technical prowess and an acute sense of style.
Inspired by its history, Tudor continues to pay homage to the models that paved the way for the brand by reviving, reinterpreting and adding to its revered collection of watches.  
Tudor enjoys far-reaching partnerships in the world of motorsports with Ducati and the World Endurance Championships. Both partnerships provide the perfect alignment to TUDOR’s brand attributes of performance, precision and passion.
The iconic design and exceptional attention to detail has led to Tudor becoming an esteemed name in the world of watches.

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