TUDOR’s long and distinguished history stretches back to 1946, when the founder of the Rolex Watch Company, Hans Wilsdorf, was inspired to introduce a new watch brand which would offer the durability, reliability and precision of Rolex, but with a modern twist to design. Throughout this long heritage, the TUDOR brand has been synonymous with technical prowess combined effortlessly with stylish craftsmanship.
Explore TUDOR's Watches and Wonders Geneva launches 2026. Pieces include the new TUDOR Monarch, the distinctive Black Bay 54 in "TUDOR Blue" and Black Bay Ceramic in deep black.
The first of an entirely new collection introduced to mark its 100-year anniversary. It represents a clear departure from the Black Bay tool-watch identity into a more refined, sport-luxury dress category.
One of the most admired, gifted and successful football players of all time, a philanthropist, an entrepreneur and a global style icon, David Beckham’s life journey embodies the daring values that made TUDOR what it is today.
